ORIKI Coffee
Description:
The Oriki Coffee brand is a Nigerian consumer product with ambitions to expand internationally. They requested distinctive branding and packaging design solutions to accelerate their growth and presence in the beverage industry.
Role:
Graphic Design
Brand and Packaging Design
UI Design
Illustrations
Collaborated with marketing team
Tools:
Adobe Photoshop
Adobe Illustrator
Procreate
Figma
Overview
Initially, Oriki Coffee's brand strategy lacked the visual identity required to establish itself as a regional and upscale brand on a global scale. I was tasked with redesigning the company's logo as well as the product packaging and user interface for its online store.
A new brand identity was all that was required to take the first step into the worldwide market.
HIGHLIGHTS
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Logo Design and variations
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Style Guide - Color Palette, Typography, Brand mark/Illustrations
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Package Design
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Print Media
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Digital Media
LOGO VARIATIONS
It was essential for the brand to stay true to its roots while also establishing a unique identity. To effectively represent the icon and incorporate some logo modifications, I focused on elements from the southwestern culture.
STYLE GUIDE
For the color palette, I selected blue to symbolize royalty and tan to evoke warmth. This approach was consistently applied across all product variants, resulting in subtle color combinations that enhance contrast, legibility, and overall elegance in the design.
I adopted a simplistic and timeless style by incorporating a combination of serif and sans-serif fonts, which enhanced the classic aesthetic.
While researching the process of coffee farming, I was truly inspired by incredible dedication of local farmers. The vibrant culture and community of the southwest sparked the need to create an illustration that potrayed the passion that goes into the product.
STATIONERY & PACKAGE DESIGN
Focused design choices by inluding stationery and package design, showcasing the brand's identity. Adding them to the brand deck to enhance the cohesive visual language.
DIGITAL MEDIA
Understanding the importance of a seamless e-commerce web flow, I designed a clean and visually aesthetic website allowing customers to easily navigate the website and make purchases.
I created and implemented interactive recipe cards that allow consumers to engage with coffee in unique and innovative ways.
These cards provide a fun and educational experience, helping users discover new methods of enjoying their favorite coffee.
Oriki's company culture is all about collaboration and community. The introductory video showcases the employees passion and dedication, giving viewers a genuine glimpse into the company's values.
WHO WE ARE
PHOTOGRAPHY
& SOCIAL MEDIA
I designed cohesive 3D and textual graphic assets that helped promote marketing incentives.
I curated the mood board to embrace the brand feel and tone as a luxury lifestyle. I provided sophisticated and mild photography of middle-aged and older working professionals; focused on consumers interaction with the product.
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TAKE-AWAY
This project helped me focus on storytelling around a brand, emphasizing intentional design and the processes behind product. By highlighting the details, I crafted a narrative that invites customers to connect deeply.
