BAUER HOCKEY

Description:

Bauer is a global hockey equipment company, with Cascade Maverik as it's sister lacrosse brand under the same parent company. This meant working within a shared ecosystem while adapting UI, brand expression, and flows to different audiences and optimizing the e-commerce experience.

Role:

Digital Designer

Tools:

Figma

Shopify

Adobe Photoshop

Adobe Illustrator

Overview

As a digital designer at Bauer Hockey, I worked on UI and experience design across major product launches, with my scope extending to Cascade Maverik initiatives as well.

Displayed below are some launch-ready UI systems and campaign emails to digital marketing assets and targeted website refinements, with a consistent focus on elevating the user journey and delivering high-impact shopping experiences.